Example applicationRetailFlagship storefront23 ft × 10 ft (7 m × 3 m) outdoor, P4, flush-mountedView example application Industries
LED walls for retail stores.
Retail displays have to hold attention while fitting the customer journey, the store finish and the changing content calendar.
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Why it matters here
Designed for the way this room works.
The wall is part of the retail environment, from first glance at the storefront to closer viewing inside.
Fits customer flow
Placement and proportions are considered around entrances, queues, circulation and dwell time.
Keeps content crisp
Pitch and processing support brand graphics, product detail and motion content at the likely viewing distance.
Works in changing light
Store lighting, windows and the difference between daytime and evening are part of the specification.
Supports content teams
Playback is planned for campaigns and content changes without disrupting the sales floor.
Recommended configuration
A starting point for this environment.
The room sets the direction; the survey confirms the exact specification.
- Pixel pitch
- P2.5–P4 mm
- Viewing distance
- 8–20 ft (2.5–6 m)
Typically also needed
Playback and content inputs for campaigns, product stories and scheduled updates.
Exact specification is confirmed at survey.
Technical considerations
The details we check.
- Coordinate the screen with storefront, millwork, ceiling services and customer circulation.
- Check the support surface and access route for installation and future service.
- Plan power and data so cables stay concealed and do not interrupt the retail floor.
- Review daylight, reflections and interior lighting before setting the brightness approach.
- Confirm how marketing or store teams will deliver and update content.
Example application
A relevant starting point.
Configurations shown are illustrative of the spaces and specifications ATGEN designs for.
Example applicationRetailFlagship storefront23 ft × 10 ft (7 m × 3 m) outdoor, P4, flush-mountedView example application Industry questions
Questions about retail stores.
Can a retail wall show changing campaigns?
Yes. Content planning and playback are included in the specification so campaign, product and seasonal material can be changed by the responsible team.
What matters most in a storefront?
Daylight, viewing distance, mounting, service access and the content’s intended reading distance all shape the design.
Can you work around an active store?
Access, delivery and installation are reviewed with the space and its operating requirements before the work is scheduled.
Do you also support indoor retail displays?
Yes. Indoor or outdoor use, the wall construction and the expected audience distance are considered during the survey.
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Tell us about your space.
Share the basics and we’ll help define the right next step for your retail stores project.