Example applicationRetailFlagship storefront23 ft × 10 ft (7 m × 3 m) outdoor, P4, flush-mountedView example application Industries
LED walls for outdoor advertising.
Outdoor advertising has to stay legible in daylight and weather while fitting the structure, content cycle and service approach of the site.
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Why it matters here
Designed for the way this room works.
The site conditions matter as much as the image: sun, weather, structure, access and the audience’s distance all shape the wall.
Readable in daylight
Brightness and content are considered for the site’s exposure, angle and changing outdoor conditions.
Designed for weather
The outdoor environment, enclosure approach and service access are reviewed before specification.
Visible at distance
Pitch and screen scale follow the road, field, plaza or public space the audience will occupy.
Built around the structure
Mounting, loading, power and data are considered with the supporting facade, frame or sign structure.
Recommended configuration
A starting point for this environment.
The room sets the direction; the survey confirms the exact specification.
- Pixel pitch
- P4–P10 mm
- Viewing distance
- 13–65 ft (4–20 m)
Typically also needed
Outdoor-rated structure, processing and playback for scheduled advertising content.
Exact specification is confirmed at survey.
Technical considerations
The details we check.
- Survey the supporting structure, mounting surface, service access and the route for equipment.
- Review sun position, viewing angle, ambient light and the distance of passing audiences.
- Coordinate power, data and control routes with the site and the content delivery system.
- Confirm the required outdoor and weather approach for the placement and exposure.
- Plan how advertising content is scheduled, reviewed, updated and monitored.
Example application
A relevant starting point.
Configurations shown are illustrative of the spaces and specifications ATGEN designs for.
Example applicationRetailFlagship storefront23 ft × 10 ft (7 m × 3 m) outdoor, P4, flush-mountedView example application Industry questions
Questions about outdoor advertising.
What determines the pitch for outdoor advertising?
The audience’s distance, the display scale, viewing angle and content all matter. The P4–P10 mm band is a starting point, with exact specification confirmed at survey.
How do you approach daylight?
Site exposure, sun position, viewing angle and ambient light are reviewed before the brightness approach is defined.
Does the structure need to be surveyed?
Yes. Mounting, loading, access, power and the supporting facade, frame or sign structure are part of the technical review.
Can content be scheduled?
Playback and control can be planned around how advertising content is supplied, reviewed, updated and monitored.
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Tell us about your space.
Share the basics and we’ll help define the right next step for your outdoor advertising project.